About us


Our founder Priyanka Prasann is an accomplished designer from NIFT with over 8 years of experience in the fashion business. She has her own sustainable fashion label, Plushpalette, which has been very well received by customers across India. She has also worked as a stylist in Bollywood, which has helped give her a better understanding of the industry. After working alongside various designers for the past many years, she now wants to bring something new to the table - a collaborative effort to bring to Navi Mumbai fashion that is affordable and on trend. Catering to the absence of fashion stores in the area, URU | The Store will be the one-stop luxury shopping destination for over a 5 Lac+ customer base in Navi Mumbai.
Priyanka Prasann | founder | curator