About us


The founder Priyanka Prasann is an accomplished designer from NIFT with over 8 years of experience in the fashion business. She has her own sustainable fashion label, Plushpalette, which is very well received by customers across India. She has also worked as a stylist in Bollywood, which has given her a better understanding of the industry and fashion. With her vast experience, she now brings something new to the table - a collaborative effort of getting together designers from across India to retail under one umbrella.
URU | The Store is your one-stop sustainable store for all your lifestyle requirements that are affordable and ethical.
Priyanka Prasann | founder | curator